Brush your teeth (Y-Brush) for CES 2021
Developed in close collaboration with dentists, Y-Brush is the next generation electric toothbrush able to brush teeth efficiently in only 10 seconds.
A simple concept to explain, but which required close to 5 years of research and development (R&D) and is under protection of several
patents.
Y-Brush is the only product on the market to use nylon bristles rather than silicone strips, consequently ensuring a better efficiency to a correctly used regular toothbrush.3
Why was Y-Brush created?
Y-Brush was created to improve oral and dental health, which is currently a global public health issue.
In fact, 90% of case studies show that teeth brushing is not done correctly. Recommendations made by health professionals are similar from country to country. They all agree on the importance of respecting 2 main requirements for dental health to be efficient, whether it be with an electric toothbrush, or a manual one:
- Teeth should be brushed for 2 to 3 minutes twice a day. This corresponds to a minimum of 4 seconds spent on one tooth.
- A technical motion called the Bass method should be adopted. This consists in slightly tilting the toothbrush, so that the bristles are inclined at a 45° angle on the teeth, while gently moving the brush back and forth in short strokes combined with slight movements of small amplitude.
For many, teeth brushing is considered as a strenuous and tedious chore, and the official recommendations end up not being taken into consideration.
Besides the formation of cavities and gingivitis, poor oral health can cause tooth loss and can have extensive repercussions on one’s general health in the long term. Many studies show how it can be linked to the development of cardiovascular diseases1, throat cancer2, diabetes3, lung diseases4, osteoarthritis5, etc.
With its innovative method allowing for the reduction of time spent on teeth brushing and by automatizing the gesture, the device gets rid of the main constraints of teeth brushing, by making it easier and more efficient in the long run. (CLEAN TEETH IN ONLY 10 SECONDS)
1 / Zeng, Xian-Tao, Wei-Dong Leng, Yat-Yin Lam, Bryan P. Yan, Xue-Mei Wei, Hong Weng, and Joey S.W. Kwong. « Periodontal Disease and Carotid Atherosclerosis: A Meta-Analysis of 17,330 Participants ». International Journal of Cardiology 203 (January 2016): 1044‑51.
2 / Zeng, Xian-Tao, Wei-Dong Leng, Chao Zhang, Jing Liu, Shi-Yi Cao, and Wei Huang. « Meta-Analysis on the Association between Toothbrushing and Head and Neck Cancer ». Oral Oncology 51, nᵒ 5 (May 2015): 446‑51.
3 / Ship, Jonathan A. « Diabetes and Oral Health ». The Journal of the American Dental Association 134 (October 2003): 4S-10S.
4 / Sjögren, Petteri, Erika Nilsson, Marianne Forsell, Olle Johansson, and Janet Hoogstraate. « A Systematic Review of the Preventive Effect of Oral Hygiene on Pneumonia and Respiratory Tract Infection in Elderly People in Hospitals and Nursing Homes: Effect Estimates and Methodological Quality of Randomized Controlled Trials: ORAL HYGIENE AND PNEUMONIA IN ELDERLY ». Journal of the American Geriatrics Society 56, nᵒ 11 (November 2008): 2124‑30
5 /Pischon, N., T. Pischon, J. Kröger, E. Gülmez, B.-M. Kleber, J.-P. Bernimoulin, H. Landau, and al. « Association Among Rheumatoid Arthritis, Oral Hygiene, and Periodontitis ». Journal of Periodontology 79, nᵒ 6 (June 2008): 979‑86.